The virtual space is full of information on how to get traffic to your website. But, in reality, these sources often overlook or omit an important factor, that is, if your site is gaining enough visitors every month. You can spend thousands of dollars on a flamboyant website and optimize it for SERPs, but not tracking online traffic will result in a loss of visitors. Even worse, you will never know if your website is performing well.
There are plenty of tools that you can use to check web traffic. However, knowing how much traffic you should really be attracting will give you an edge over your competitors, as you will get insights about the website’s performance and make prudent decisions about targeted marketing campaigns to increase sales. This article will guide you to know exactly how much traffic to expect.
Factors that will determine traffic on your website
#1: Nature of your business:
Honestly, the amount of traffic you get is directly related to the nature of your business. The visitors can vary based on the size of your business. If you are a small firm, you cannot expect 90 thousand monthly visitors to your site. Again, the numbers depend on who you are, that is, what niche you are in.
#2: Your target audience:
For the most part, your traffic will get determined by your target audience. If you are a media house or a news company, your potential audience will undoubtedly be much bigger in comparison with a local electronics store business. Know which industry you are in and what you can expect to get. If you can gauge where your feet are, you can have a realistic expectation about the number of visitors.
#3: It is all estimation:
Eventually, all systems that we use today get driven by technology. And, if you know, you know that the domain of SEO is dynamic and evolving every now and then. So, you must not fret about poor traffic on your site because all these numbers are an estimation. In other words, they are figures to give you insight into your execution.
#4: Your objective:
Getting higher traffic doesn’t always mean you have the right kind of visitors to your site. For example, if you post about any topic that is barely related to your domain of operation but is trendy so drives a lot of traffic to your site. This way, you will meet higher traffic without really leading to a meaningful conversion. On the other hand, if your traffic contains people who are genuinely interested in the kind of product or service you provide, you are more likely to get a more satisfactory result from your sales funnel.
Signs that show poor traffic on your site
Here is a list of metrics to carefully watch to detect the reason for poor traffic on your website. Also, leverage the small tips given in each point below to make the most out of your website analytics.
- Higher bounce rate: A bounce rate higher than the industry average indicates poor traffic on your site. So, you should focus on improving or remodeling those pages which are the most prominent exit points from your site.
- Average session length: If your site has an average session of less than 2-3 minutes, you may be facing a traffic issue. Try to make your content more engaging and invest in transforming the entire site architecture to something more SEO-friendly.
- Returning visitors: Less than 30% revisiting of the audience can mean a poor brand-recall value of your site. It also signifies that your content strategy is not working expectedly to target the right audience. Consider making changes to your content marketing strategy to target the right audience group. This way, you could build a loyal visitor base that partakes in conversion.
Finally, if you want a concrete number, you know the tips to follow, shared in this article. This way, you will get a decent number of visitors who can be potential leads. So, the bottom line is to have a welcoming site that reflects your services reasonably to earn you a better rank on SERPs and garner more visitors each month.